Introduction to The Human Way

'Authenticity', 'globalization', 'empath,' 'multicultural'—these are just some of the key words that have been trending in the last decade. The world is changing and failing to adapt to it is a quick way of drowning in the inevitable wave. The old adage of 'people do business with people they trust' still holds true—with one huge caveat: Trust is harder than ever to earn. How can people trust a business they've only had digital interactions with?

Humanization is the way. With the advent of exclusively online interactions, people aren't just looking for trust, they're looking to connect with companies that really understand them, that empathize with them.

Drawing from 10+ years of industry experience in operations, culture and people development, Hilary has used her personal experiences to craft a way forward that brings humanity back to businesses. By learning to infuse your company's four critical areas—brand, culture, EX (employee experience) and CX (customer experience)—with human-centric processes, you can transform your company from being a sterile robotic shell, to a living, thriving hive of activity.

In this seminar, you will learn to:

● Define humanization and recognize when you're creating dehumanizing experiences

● Build emotional capital with your stakeholders to foster trust

● Create seamless transitions from online to offline for both customers and employees

● Recognize and refrain from falling into the pitfalls of common myths of humanization

● Embed human-centric traits within the four critical areas of your company

● Identify what makes your company human and weave that into your company's fabric to      connect with customers

Contents

Part 1: Welcome to The Human Way

● Intro + 4 Asks

Part 2: What is humanization, and why is it so critical?

● Definition of Humanization

● The problem + why humanization

Part 3: Creating emotional capital to build trust

● Neuroscience (limbic brain,  neocortex)

● Crisis of trust

● Emotional Capital

Part 4: Dehumanizing vs. Humanizing experiences

● Following a strong purpose

Part 5: The Human Way Principles

● Principles

Part 6: Characteristics of human-centric companies

● 6 Characteristics of Humanized Companies

Part 7: Companies that are already winning at Humanization

● Examples of humanized Companies

Part 8: Bridging online experiences with offline experiences

● Examples and tips on helping make every digital experience merged

Part 9: Techniques on humanizing your 4 Critical Areas—EX & CX

● Techniques on how to humanize all four areas (goes through all critical areas)

Part 10: Techniques on humanizing your 4 Critical Areas—Brand & Culture

Part 11: Techniques put into practice (Case Study)

Part 12: Myths of humanization

Part 13: A personal story in bringing your human side to your company

● Dad's letter

Part 14: Overcoming the Digi-Human Divide

● Sea of choices

● Cultural evolution

● Digi-human divide

Part 15: Join The Human Way Movement

● Manifesto

● Closing + invitation

FAQs

Praise From Others

Customer reviews